Where is Harvest Jakarta Senapati?

The Harvest Jakarta Senopati is located at Jl. Senopati Raya No. 47, Kebayoran Baru, South Jakarta, Indonesia. This flagship outlet serves as the main branch of Indonesia’s largest European-style bakery and pastry chain, operating daily from 7:00 AM to 10:00 PM.

Location Details and Address

The Harvest Senopati sits on Jalan Senopati Raya, one of Jakarta’s most recognizable culinary streets. The complete address breaks down to Senopati Raya No. 47, Senayan district, within the Kebayoran Baru subdistrict of South Jakarta. The store occupies a prominent position along this commercial corridor, making it relatively easy to spot for both first-time visitors and regulars.

Kebayoran Baru itself represents one of Jakarta’s planned residential and commercial districts, developed in the post-war period following garden city principles. The area has evolved into an upscale neighborhood known for green spaces, dining establishments, and proximity to Jakarta’s central business district. Senopati Road specifically has transformed into a dining and lifestyle destination over the past two decades.

The Harvest’s flagship location takes advantage of this prime positioning. When The Harvest relocated and redesigned this outlet in 2012, it moved slightly from its original Senopati location to the current No. 47 address. The renovation expanded the space and introduced a more elegant interior design featuring warm brown and orange tones, crystal lighting, ceramic decorations, and antique-style furnishings.

Getting There by Public Transportation

Reaching The Harvest Senopati via Jakarta’s public transit system requires some planning, as the location doesn’t sit directly on major transit lines.

The nearest MRT station is Senayan, approximately 8 minutes on foot from the bakery. From the station, walk southeast along the main roads toward Senopati. Another option is Istora Mandiri station, though this requires about 20 minutes of walking. The MRT runs from 5:15 AM to 11:46 PM, providing reliable service throughout the day.

For bus access, the closest stop is SD 01 TAMAN Mpu Sendok, just 1 minute away by foot. The Gunawarman 2 stop sits about 4 minutes from the location. Several Transjakarta routes service the area, including lines 7B (starting at 5:03 AM) and 4K (with service until 11:17 PM). The bus network connects Senopati to various parts of Jakarta, though routes may require transfers depending on your starting point.

Ride-hailing services like Gojek and Grab provide straightforward alternatives. Simply input “The Harvest Senopati” or the full address into the app. Most drivers in Jakarta recognize this landmark, given its prominence in the local food scene.

The Neighborhood Context

Senopati’s character has shifted considerably since Kebayoran Baru’s original planning. What started as a middle-sized residential block has commercialized, particularly along the main Senopati Road. The area now hosts restaurants, cafes, boutiques, and lifestyle establishments that attract Jakarta’s middle and upper-middle classes.

Within walking distance of The Harvest, you’ll find numerous dining options spanning Indonesian, Japanese, Korean, and Western cuisines. The street has earned a reputation as a culinary destination, with establishments ranging from casual eateries to upscale restaurants. This concentration of dining choices makes the area popular for both daytime visits and evening outings.

The location’s proximity to SCBD (Sudirman Central Business District) influences its customer base. Office workers from the business district often visit during lunch hours or after work. The area also draws residents from surrounding neighborhoods like Senayan, Melawai, and Cipete.

Parking presents challenges typical of dense Jakarta neighborhoods. Street parking exists but fills quickly, especially during peak dining hours from 12:00 PM to 2:00 PM and 6:00 PM to 9:00 PM. Some visitors opt to use parking facilities at nearby buildings or commercial complexes, then walk to The Harvest.

What Makes This Location Special

The Harvest designated its Senopati branch as the flagship outlet for the entire chain, which now includes over 100 stores across Indonesia. This flagship status brings exclusive offerings not available at other branches.

Chef Eric Gouteyron created special products specifically for the Senopati location, including confectionery items, French macarons, fruit-flavored jellies, chocolate pralines, and freshly baked cookies. The store introduced a “Bits & Bites” concept allowing customers to purchase these specialty items individually rather than in full boxes, letting people sample various flavors.

The physical space reflects this premium positioning. The interior spans multiple areas, including a main display section showcasing cakes and pastries, seating areas with comfortable sofas for dine-in customers, and a separate room for those who prefer to smoke. The design emphasizes an elegant, European-inspired aesthetic that distinguishes it from the more streamlined layouts of regular branches.

Display cases present an extensive selection of whole cakes, individual pastries, bread, and chocolate products. The Harvest’s signature items include Chocolate de Ville, Triple Chocolate, Strawberry Cheesecake, Opera Cake, and Red Velvet Cake. Prices for whole cakes start from around Rp 292,500, with individual portions and pastries available at lower price points.

Operating Hours and Best Times to Visit

The store maintains consistent hours throughout the week, opening at 7:00 AM and closing at 10:00 PM every day. These extended hours accommodate different customer needs, from morning coffee and pastries to evening dessert purchases.

Morning hours from 7:00 AM to 10:00 AM attract customers seeking breakfast items and fresh bread. The bakery produces various bread options daily, and visiting early ensures the widest selection. The atmosphere during this period tends to be calmer, with more seating available for those who want to dine in.

Lunch periods between 12:00 PM and 2:00 PM see increased traffic from nearby office workers. The store experiences its busiest periods during weekends, particularly Saturday afternoons and Sunday evenings when families and groups visit. Cake purchases for celebrations spike on Friday and Saturday as people prepare for weekend events.

Late afternoon around 5:00 PM to 7:00 PM represents another busy window, as people stop by after work to pick up desserts or gifts. However, this timing often still offers good product availability since the store maintains inventory throughout the day.

For the most relaxed experience with full seating options and unhurried service, weekday mid-mornings (9:00 AM to 11:00 AM) or mid-afternoons (3:00 PM to 5:00 PM) work well.

Price Range and Payment Options

Expect to spend approximately Rp 100,000 to Rp 200,000 per person if dining in and ordering beverages along with pastries. Individual cake slices and pastries range from Rp 35,000 to Rp 100,000 depending on size and complexity. Whole cakes start at Rp 292,500 and increase based on size, design, and ingredients.

The store accepts multiple payment methods including cash, debit cards, and credit cards. Most Indonesian mobile payment platforms work here as well. The Harvest also operates a membership program called “The Harvest Treats” that provides exclusive benefits and promotions to frequent customers.

Custom cake orders require advance notice, typically 3 to 7 days depending on complexity. The store handles birthday cakes, wedding cakes, and custom designs for special occasions. These orders can be placed in person at the Senopati location or through The Harvest’s website and mobile app.

Delivery service extends throughout Jakarta through both The Harvest’s own delivery system and third-party platforms like GoFood, GrabFood, and ShopeeFood. For delivery inquiries, customers can contact the store directly or use the central call center at 021-52892424, which connects to the nearest branch.

Landmarks and Points of Reference

Several notable landmarks help with navigation to The Harvest Senopati. The location sits relatively close to Senayan City mall, a major shopping destination in the area. Plaza Senayan and Pacific Place, two other significant malls, are also within reasonable distance.

The Gelora Bung Karno sports complex, Jakarta’s largest stadium, lies nearby to the north. This proximity sometimes affects traffic patterns during major sporting events or concerts. The ASEAN Secretariat building occupies space in the broader Kebayoran Baru area as well.

For those familiar with Jakarta’s restaurant scene, The Harvest Senopati is near other well-known establishments like Pierre (a French restaurant) at No. 39, and various other cafes and dining spots along the same street. The area known as “Senopati strip” refers to this concentration of restaurants and cafes.

The store’s position on the main road makes it accessible from multiple approach directions. Coming from the Sudirman area to the north, follow Jalan Senayan which transitions into Jalan Senopati. From the south via Kemang, Jalan Kemang connects to the Senopati area through several cross streets.

Store Features and Atmosphere

The Harvest Senopati differentiates itself through both product selection and ambiance. The interior design creates an upscale coffeehouse atmosphere rather than a simple bakery takeout counter. Comfortable seating arrangements encourage customers to stay and enjoy their purchases on-site.

The front section features large display cases showcasing finished cakes and pastries. This visual presentation forms part of the shopping experience, allowing customers to see products before ordering. Behind the counter, staff members assist with selections, answer questions about ingredients, and process orders.

A separate seating area provides tables and sofas where customers can consume food and beverages. The design incorporates both individual seating for solo visitors and larger configurations for groups. Crystal chandeliers and decorative elements contribute to the premium feel.

The bakery section displays fresh bread baked daily, including European-style loaves, rolls, and specialty items like the “Tissue Bread” that The Harvest introduced across its chain. Cookie and macaron sections offer grab-and-go options alongside larger gift boxes.

Staff training emphasizes customer service, with employees prepared to explain products, suggest pairings, and handle custom orders. The store maintains cleanliness standards appropriate to its premium positioning, with regular attention to both customer areas and display cases.

The Harvest Brand Background

Understanding The Harvest’s history provides context for the Senopati location’s significance. Pastry chef Lal de Silva founded The Harvest in 2004 after gaining extensive experience in luxury hotel pastry kitchens. The brand positioned itself as an Indonesian take on European-style patisseries, using quality ingredients and techniques uncommon in local bakeries at that time.

The company grew from a single outlet to become Indonesia’s largest European-style bakery chain. As of 2024, The Harvest Group operates 97 The Harvest stores, 36 The Harvest Express locations (grab-and-go format), and 95 The Food Chain stores across Indonesia. The 100th The Harvest store opened in Cibubur, East Jakarta in September 2024.

The brand celebrated its 20th anniversary in August 2024 with events at Senayan City mall, including baking demonstrations, competitions, and new product launches. This milestone celebration highlighted The Harvest’s evolution from a single boutique outlet to a nationwide chain while maintaining its focus on quality ingredients and craftsmanship.

Despite its European styling, The Harvest operates as a fully Indonesian brand rather than an international franchise. This local ownership allows adaptation to Indonesian tastes while maintaining European techniques. The company emphasizes halal certification across all products, an important consideration for Indonesia’s predominantly Muslim population.

Frequently Asked Questions

What is the exact address of The Harvest Senopati?

The precise address is Jl. Senopati Raya No. 47, Senayan, Kebayoran Baru, Jakarta Selatan 12190, Indonesia. When using navigation apps or ride-hailing services, searching for “The Harvest Senopati” typically brings up the correct location automatically.

Can I order cakes online for pickup at the Senopati location?

Yes, The Harvest accepts online orders through their official website and mobile app. You can select the Senopati location for pickup when placing your order. Same-day pickup depends on product availability, while custom cakes require advance orders of 3-7 days. The store also partners with delivery platforms like GoFood and GrabFood for both pickup and delivery options.

Is there parking available near The Harvest Senopati?

Street parking exists along Jalan Senopati but fills quickly during peak hours. The area experiences heavy traffic, especially during lunch and dinner times. Consider using nearby parking facilities at commercial buildings or arriving during off-peak hours for better parking availability. Alternatively, many visitors use ride-hailing services to avoid parking challenges.

Does The Harvest Senopati have different products than other branches?

Yes, as the flagship store, the Senopati location offers exclusive items created by Chef Eric Gouteyron, including specialty confectionery, macarons, and chocolate pralines not available at all branches. The “Bits & Bites” concept allowing individual purchases of specialty items is also unique to this location. However, core products like signature cakes appear across the entire chain.

The Harvest Senopati’s location on one of Jakarta’s premier dining streets positions it well for both regular customers and first-time visitors exploring the area. Its accessibility via multiple transportation methods and proximity to business districts makes it a practical choice for various occasions, from quick coffee stops to special cake purchases.