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About Us

About Imogen

Indonesia’s multi-ethnic and multi-cultural background translates to the media landscape as well. Imogen Indonesia have helped countless brands navigate through the country’s dynamic market. Centered on the idea that people buy relations, stories, and magic, the agency has produced work that reflects the vibrant cultures of Indonesia. With its deep knowledge of the people, as well as experts from different industries, Imogen have produced talk-of-the- town campaigns. The team relentlessly tries to redefine what being Indonesian means--focusing on each unique facet of the country with every campaign. They are driven to continually push the boundaries of the agency, as well as the industry.

Our communication services are at the cutting edge of technology, adapted to the changes in the current media landscape. We utilize innovative tools and strategies to ensure that we deliver world-class results for our clients’ regional and local campaigns.

Public Relation

The role of public relations is to persuade people, convince public to believe our idea. We act as a story teller to create a story through strategic communication process that builds mutually beneficial relationships between organizations and their publics. Being a local agency is our strength. We do know local wisdom, do know how to engage with local people, local media, government, and communities. With proven track record serving clients across industries, from start-up to multinational companies. We can do PR activity that suits you perfectly, not just a news coverage.

Digital Marketing

Thousands yet, millions of people who go online everyday are still increasing, due to how accessible the internet is today. Digital marketing can be determined as all marketing efforts using electronic devices or the internet with various marketing tactics and digital media where you can communicate with potential consumers who spend time online. There is a variety of access for potential consumers to be able to see your offers, such as Websites, Blogs, as well as Social Media. In the digital marketing world, you can make potential consumers interested in your offer. You can create advertisements, email marketing, infographics, and more.

Public Affairs

Public affairs relates to matters that concern the public directly. This could include legislation, policing as well as public administration. This is a constructive interest in building a strong and trusted relationship between organisations and the public. Our work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communication advice.

Media Specialists

Media marketing centres on promoting your brand and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current consumers. We encompass many different mediums, including display advertising, content marketing and social media promotions. The objective of all media marketing is to get potential consumers to interact with your brand, engaging them in a way that increases awareness and correlates to sales.

Outdoor Specialist

As marketing in general becomes ubiquitous and thus, more competitive— Outdoor marketing is also becoming more innovative, and thus has been a common target for a ideal tactic. Outdoor Specialists, professionally handles and conducts marketing outdoors. Billboards, whether printed or digital— compromises about 65% of all outdoor marketing. There are almost as many venues for outdoor marketing as there are physical locations.

Radio Engagement

Nielsen Radio Audience Measurement survey in Indonesia says that radio still has a loyal listener. Radio penetration is still high, which is 38 percent.
This penetration figure shows that radio is still being listened to by around 20 million consumers in Indonesia. Radio has a lot of audience, on-air talent, a promotions department, and vibrant social media presence. People have such a connection with radio from music to favourite announcer. That makes this media is an effective public relations tool to share your story. With an extensive network in Indonesia’s radio industry, we help you to share stories that will be heard by many people.

Event & MICE

Events are very effective tools for achieving broader goals and stakeholders. It is able to attract public attention and help companies gain exposure. We also serve MICE (Meeting, Incentive, Conference, Exhibition) to achieve your specific objectives. Organize an event that is managed professionally, systematically, efficiently and effectively whose activities range from concept (planning) to implementation to supervision.

Media Monitoring

The rapid development of digital technology makes the need for media monitoring a necessity for organizations. In this era, the company was fully monitored 24 hours a day by the media. Monitoring and overseeing the mass media, print, television, radio, and online is an integral part of reputation management. Media monitoring activities make it easy for companies to process, respond and determine the right policies in building and maintaining a reputation. With a team with extensive experience in the field of journalism, we are able to conduct oversight of reporting to the needs of the company.

Media Relations

Building priorities in the midst of a fast-moving information flow is a challenge that everyone must face. Information is obtained very easily only through touches on the gadget screen in the current digital era. Organizations must be aware that the media has a very significant role in publications. Building and maintaining good relations with the media is very important. Having a background as a journalist and a strong network with the media, our team is ready to ensure you gain credibility through publicity.

Jojo S. Nugroho

Managing Director

Jojo has over 20 years of Marketing Communications and Public Relations experience in many multinational company in Indonesia. Prior to Public Relatons, Jojo was a journalist in prominent Indonesian media. Jojo branched out to set up Imogen PR in 2010, and has led his team towards award winning PR Campaign in PR Indonesia Award. Jojo is very active in the communications industry. He is chairman of PR Company Association of Indonesia (APPRI) and is an active speaker and contributor to the Communication Faculty in some leading Universities in Indonesia.

Jojo S. Nugroho

Arif Tritura

Business Director

Arif hopes to spread the importance of proper communications and PR in businesses. Using his experience as a journalist in some first tier publication in Indonesia. Arif incorporates local details in his work, and knows all too well the importance of telling stories that people or communities see themselves in. Aside from work, he spends most of his time learning new things and playing various sports. His favorite books are 7 Habits of Highly Effective People and The Power of Positive Feeling.

Arif Tritura

R. Wahyuningrat

Public Affairs Director

Wahyuningrat doesn’t believe in the impossible. He charges work with energy to address crises and issues of clients. In his 15 years in communications, he has mastered the art of crafting the perfect solution for complex issues in the Indonesian market. His long-standing reputation in the industry helps him solve the many problems at work. He winds down by writing and travelling. With anything possible, Wahyuningrat is driven by his work in Imogen, hoping to address communication problems and stakeholder issues. Previously Wahyu worked as Vice President for Weber Shandwick in Indonesia for five years. Wahyu brings extensive knowledge and hands-on experience in government relations and public affairs.

R. Wahyuningrat

Ruli Harahap

Senior Manager

Ruli has been in the digital communications and Public Relations industry for 10 years and has worked with both Corporate and Political/Government clients. He Graduated from State University New York at Buffalo, majoring in Political Science, class of 2000. In agency world, Ruli has working experience in Indopac Edelman, Maverick, Edelman, Cognito, Pantarei and Synthesis.His interests include International Relations and Security Studies, Political Science, Military Science, Science Fiction as well as science in general and a wide range of other things.

Ruli Harahap

Amanda Diah

Senior Consultant

Graduated from University of Indonesia majoring Public Relations. Manda have been working as a PR Consultant for 5 years, and handled various brands starts from FMCG, Electronics, IT, Property, Tobacco, Agribusiness, and many more.

Amanda Diah

Nur Arif Fadillah

Senior Consultant

Prior to Imogen PR, Arif was a photo-journalist with many years of experience in some big brand projects.At Imogen Arif also had experience in handling some automotif dan heavy equipment, and property . Currently he manages some big brands like Castrol, Trakindo, and Universitas Prasetya Mulya.

Nur Arif Fadillah