Do Account Coordinator Salaries in Miami Public Relations Vary?

Glassdoor has reported salaries ranging from $46,000 to $54,000 per year—that's March 2025 data, for 1-3 years of experience. The same experience level in New York would pay a bit more, Charlotte a bit less. That's not surprising.

But Salary.com gives completely different numbers—the national average for a PR Account Coordinator is $73,024. That's nearly a $20,000 difference. The two sources use different statistical methods, and it's hard to say which is more accurate. Whatever report HR has in hand during hiring negotiations will affect the final offer.

Miami isn't a high-paying city for PR work. It's about 3% below the national average, according to Salary.com. San Francisco leads the pack, paying 25% above national average. If you want to make big money in PR, Miami isn't your first choice.

Speaking Spanish can add to your salary.

This isn't stating the obvious. Miami borders Latin America, and there are too many clients who need bilingual communications. Established firms like EvClay and Conroy Martinez specifically maintain bilingual teams. English-only speakers are naturally at a disadvantage when negotiating salary. There's no public data on exactly how much less, but when job postings say "bilingual preferred," everyone knows what "preferred" really means.

Company tenure also has an impact. BoardroomPR has been around for over thirty years, Weinbach Group as well, and EvClay for eighty years. These established institutions definitely pay differently than studios that just opened two or three years ago. Bigger scale means bigger budgets—simple logic.

Healthcare PR coordinators earn the highest salaries at $48,390, according to Zippia data. Retail pays the lowest at $41,054. Miami has a concentration of real estate and tourism PR firms, and salaries in these two industries fall somewhere in the middle—neither high nor low.

The entry threshold is fairly consistent. Bachelor's degree in PR, communications, journalism, or related field, about a year of internship or agency experience. Some job postings say "degree recommended but not required," meaning if your internship experience is strong enough, they might turn a blind eye to the degree.

In 2014, the average annual salary in this field was $39,145; now it's $46,225. That's an 8% increase over ten years. Sounds decent, but Miami's cost of living rose 2.9% annually during the same period—so actual purchasing power hasn't increased much.

In the same city, with the same job title, some people make just over $40,000 while others can approach $60,000-70,000. Where's the difference? Experience, language skills, company size, industry—it's all mixed together. No single factor determines everything.