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YouTube Ramadhan Campaign

– 2013

The Challenge:

Develope concept and manage the press conference event embed with the launching event of YouTube Ramadhan Channel with its campaign titled “Semangat Ramadhanmu” together along with business partners.

The Approach:

Consultant created strong content about the increasing internet users in Indonesia, especially the user of YouTube during Ramadhan festive month. The launching event highlight Ramadhan month-related content appealing YouTube users in the Indonesian market.

The Results:

The held Press Conference event was integrated with the launching campaign of the YouTube channel was attended by journalist from 38 media titles.

The held press conference session generated the coverage of 161 news articles with total PR Value worth more than IDR 3.9 billion.

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Head Imogen PR akan menjawab pertanyaanmu.
👋 Hi, Apa yang bisa kami bantu?