London Book Fair 2019, one of the world’s largest book exhibitions, selected Indonesia as Country Market Focus. The Indonesian government, through BEKRAF (Creative Economy Agency), wishes to earn media coverage and public participation as part of celebrating the country’s impressive participation in the LBF 2019.
Imogen assisted BEKRAF in PR supports in content development and story writing of all designed activities, digital asset management (website & social media), social media influencer engagement, press release development and distribution, and the media briefing and interview. Apart from delivering several media releases, Imogen PA also conducted two media briefings (press conference) and limited interview sessions that have earned a large number of publications.
The delivered media briefing sessions and dissemination of press releases earned 179 articles in more than 50 media titles, reaching more than IDR9,505,857,000 in PR Value. During the LBF 2019 event, the earned publication got 83 articles in 23 media titles with a PR Value of IDR5,740,680,000. In managing social media assets, the growth of Twitter impressions reached 244%, growth on Facebook engagement reached 302%, while Client’s Instagram account earned 101,279 new impressions.