Google Media Briefing – 2013
The Challenge:
Handle media briefing session aimed to re-introduce Google’s features such as Google Maps and Google Hangouts
The Approach:
Consultant created strong content about how Google’s features could be of great assistance to people’s daily activities.
Content developed revolving around the topic of home town-bound journey in the Holy Month of Ramadan (major festive season in Indonesia) and how Google’s features of Google Maps and Google Hangouts could enhance the quality of those home town-bound journey.
The Results:
The held media briefing session generated the coverage of 100 news articles from print and online publications with total PR Value worth more than IDR 5.4 billion
