Responding to the COVID-19 pandemic, the Association of Indonesian Public Relations Companies(APPRI) encourages public relations firms to start thinking about transforming their business from conventional to digital. Public relations Below the Line campaigns are now being replaced by online platforms. The message was conveyed by APPRI...
During the social restrictions imposed by the government as a response to the COVID-19 pandemic, media workers have come to prefer online press conferences along with press releases as their primary means of covering the news. This preference was revealed during a study titled “What...
Biggest advertisement cost in Indonesia is television, newspaper and magazine. However according to a survey, advertisement that attracts most attentions are outdoor media, besides television and digital. Millennial era changes the trends of urban community. For marketers, the effect is the change on marketing and advertisement...
Addition adds strength in ASEAN market offering by the largest global partnership NEW YORK: Imogen Public Relations based in Indonesia and providing integrated communications services to a diversified client base, has become a partner of PROI Worldwide, the leading global partnership of independent communications agencies. With 75...
THE CHALLENGES AkzoNobel has always been trying to bring more colour to the urban city life through the Human Cities Initiative where AkzoNobel focuses on several aspects of the urban life such as heritage, transportation, education and sports, sustainability and colour. In 2016, AkzoNobel starts the...
It first started when The Chainsmoker, world class musician tweeted ‘What does om telolet om mean?’. Soon after that, DJ Snake and Martin Garrix followed suit in this viral trend. They even upload an Electronic Dance Music (EDM) video of their own, featuring the horn...
Good looks are not enough to be professional Public Relations. Building a career in PR industry is more than a degree, moreover only with a mere good looking face. There are several special skills need to be mastered. Yes, skills of public speaking, writing and...
Mum’s face looked worried when she saw the university acceptance letter I gave her. Her forehead marred with frown from thinking deeply, her eyes stealing glances at me. “Are you sure you want to enrolled in PR? Isn’t it a woman world? Will you be...
We can’t deny that interning at PR Agency could be tiring. Even though some interns usually only do one or two things such as media monitoring or reporting, there are also many stories of interns successfully ingratiate their supervisor which earns them a permanent spot...
FMCG Giants Unilever Indonesia has chosen PROI Indonesia’s partner Imogen PR to support Unilever’s Corporate communication on retainer basis following a competitive pitch that displaces incumbent agency Ogilvy Indonesia. Imogen beat two other agencies in a pitch for the Unilever Indonesia Corporate. As the winner...
