BMW : Drive 5 Cities with 5 Series
PR Consultant Jakarta

BMW : Drive 5 Cities with 5 Series

Challenge

BMW wants to give an experience that is different than other Exclusive Licensee Agent(APM) does.

 

What we did

Through BMW media drive 5 cities with 5 series, BMW and IMOGEN want to introduce BMW products through unconventional new ways. The journalists can directly enjoy driving with BMW to five big cities comfortably.

 

Results

Through this event, good media relations and broad contact networks were formed. BMW’s position as a premium-class car is solid. The news published illustrates how exciting the experience was for journalists.

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