21 Apr APPRI: During the COVID-19, PR Companies Must Transform
Responding to the COVID-19 pandemic, the Association of Indonesian Public Relations Companies(APPRI) encourages public relations firms to start thinking about transforming their business from conventional to digital. Public relations Below the Line campaigns are now being replaced by online platforms.
The message was conveyed by APPRI Chairman Jojo S. Nugroho during the Annual Member Meeting (RAT) online, Thursday night (16/04). The 32 PR companies that are the member of the association unanimously re-elected Jojo S. Nugroho, Managing Director of Imogen PR as the Chair of APPRI for the period 2020-2022.
In his speech, Jojo highlighted the economic recession that might affect the business of public relations firm services. According to him, the COVID-19 pandemic period was a difficult period for all businesses, including the business of consulting services that were closely related to the activities of client companies. “In this challenging time, PR companies must support one another to get through this crisis period well through various collaborative actions,” Jojo said.