Our agencies helps you create content that builds brand transparency for your stakeholders. By executing proactive communication strategies, we communicate your team’s accountability to your investors and communities.
ASEAN countries have up to 52% penetration rate of social media, greater than the 42% of the global average. But despite how strong social media is in ASEAN, the region faces several roadblocks on connectivity. Each country uses different messaging tools for communication. Some countries favor WhatsApp, others prefer Messenger, while some use Viber. Each agency in their home country takes these roadblocks into consideration and uses the local market’s strengths to strategize your brand’s social media campaigns in the country.
People trust reviews and posts online, and maintaining a good internet reputation is paramount to your brand’s survival. We make sure that your business is at the top of its game on whatever platform it’s on. We track and monitor negative posts about you to manage public perceptions.
With our extensive creative team, we come up with strategic executions allows consumers to experience your product or service. Experiential marketing ensures that your target audience forms a strong impression of your brand. We constantly engage with your audience and showcase your product or service in innovative ways.
Each country is different when it comes to their events–the Philippines likes weekday events while Singapore prefers them at night. We handle the nitty-gritty planning and strategizing in order for you to reach the direction you want for your brand. Impress people more by showing astounding performances by homegrown acts or using native materials for the setup. Or tap the local influencers who can best add meaning to your brand and who your guests recognize and respect.
In today’s multi-connected world, bad press can spread like wildfire. To avoid the negative consequences this can bring to your brand, our team identifies potential problems through careful monitoring and analysis of news and posts about you. We find solutions for these problems to mitigate the attention, or execute a prompt and effective response in case a crisis has already erupted
Southeast Asia is brimming with different people, cultures, and stories. And this translates to corporate settings as well. In each country, there are various do’s and don’ts that affect how companies communicate. Unlike their western counterparts, Southeast Asian executives use large-scale communication initiatives like press briefings to communicate major changes within the company. PROI agencies navigate the many unwritten rules in the region through strategies that fit the demands and expectations of each country.
The Southeast Asian local market is changing, driven by the growing consumer class of the region. Most of their purchases are motivated by convenience, with consumers looking for easier ways to shop. And convenience products are gaining popularity among startups. Businesses dealing with food delivery, car hailing, grocery pickups, and other similar services are among the most recognized brands in the region.
The sense of community is heavily integrated in the history and culture of Southeast Asian nations. Modern communities are just as resilient with the rise of platforms like Facebook that allows constant communication between families and friends. In order to survive in these markets, communities need to trust your brand. Our agencies help get your brand get into their inner circles through social listening. You can use the feedback gained to fine-tune your local campaigns according to the needs and concerns of these communities.
For 12 years Imogen PR has been a place where Public Relations Consultants grow their careers. By working in a supportive work environment on clients that include global and local brand leaders, a lot of skilled PR practitioners have flourished at Imogen PR over the years.