Unilever

Grha Unilever Inauguration

SELLING POINTS

  • Grha Unilever Inauguration is a form of proof regarding Unilever’s commitment in Indonesia through building a headquarter which would unite every department in one building to create a better collaboration in order to produce better quality product for the consumer.
  • The event highlighted Unilever Indonesia’s journey in Indonesia and how the sustainable business process would create better products and values to deliver to consumers.
  • The presence of important figures which were Paul Polman (CEO of Unilever), Ahmed Zaki Iskandar (Regent of Tangerang), and Airlangga Hartanto (Indonesia’s Minister of Industry)

RESULT

Total Quantitative: Rp 3,131,200,480

Number of articles: 23

ROI: 9,356.96%

Jakarta Food Editor Club

SELLING POINTS

  • JFEC had purposed to give education on how to minimize the increase in sugar, salt, and fat intake through understanding the importance of the right intake for sugar, salt, and fat in food & beverages and also supporting moms in managing the proper intake for family by preparing home-cooked foods.
  • The event highlighted how the increase in food & beverage intake (Naïve Subject) is still commonly found in every occasion in Indonesia whereas that condition could trigger the increase of Non Communicable Disease (NCD) which the highest cause of death in Indonesia.
  • The presence of experts which were Prof. Dr. Nuri Andarwulan (Director of SEAFAST Center IPB) and Prof. Dr. Ir. Hardinsyah, MS (Chairman of Pergizi Pangan Indonesia)

RESULT

Total Quantitative: Rp 3,478,517,848

Number of articles: 42

ROI: 7,254.16%

Public Expose

SELLING POINTS

  • JFEC had purposed to give education on how to minimize the increase in sugar, salt, and fat intake through understanding the importance of the right intake for sugar, salt, and fat in food & beverages and also supporting moms in managing the proper intake for family by preparing home-cooked foods.
  • The event highlighted how the increase in food & beverage intake (Naïve Subject) is still commonly found in every occasion in Indonesia whereas that condition could trigger the increase of Non Communicable Disease (NCD) which the highest cause of death in Indonesia.
  • The presence of experts which were Prof. Dr. Nuri Andarwulan (Director of SEAFAST Center IPB) and Prof. Dr. Ir. Hardinsyah, MS (Chairman of Pergizi Pangan Indonesia)

RESULT

Total Quantitative: Rp 4,792,226,700

Number of articles: 43

ROI: 29,255.14 %

Office Goals

SELLING POINTS

  • Office Goals is a media visit event to introduce Unilever Indonesia new headquarter which was designed to support togetherness, collaboration, employees involvement, and agility in working. There are also several facilities to ensure employees health, well-being, and create comfortable working atmosphere.
  • The event highlighted the facilities of Grha Unilever which the media could enjoy like Magnum Café, Gym, Tresemme Salon, and Entertainment Room
  • The presence of Willy Saelan (Human Resources Director Unilever Indonesia) and Maria Dewantini Dwianto (Head of Corporate Communications).

RESULT

Total Quantitative: Rp 1,921,300,503

Number of articles: 9

ROI: 12,708.67%

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