First Time Buyer Initiated by Intel
‘First Time Buyer’ stories are designed to be more straightforward and relevant to consumers by leveraging thoughts that Intel is available in all kinds of devices and leader in industry that gives richer experience to consumers.
From Q1 – Q4 we have generated thoughts about Intel Processor, Phablet Trends in Indonesia, Tablet Buying Guide, Local Devices Powered by Intel, and Internet of Things.
The news generation built by producing press release and photo release
Each month, the news had been published by prominent local media (Surya, Tribun Jogja, Waspada, etc) and one in Jakarta (Sindo) that turned to be our network of 17 cities.
Each of story we built strengthen by other information sources including related figure along with Intel representative to be featured.