IMOGEN – PRAP :
KONAMI ESPORTS PES 2018 IN ASIAN GAMES 2018
- In the ESPORTS demonstration competition on the Asian Games 2018 in Indonesia– August 2018, KONAMI’s PRO EVOLUTION SOCCER (PES) 2018 became one of the titles of the ESPORTS competition. This is for the first time in the history of the Asian Games. KONAMI also launched the latest version of PES game series titled PES 2019.
- KONAMI would like to have a strong public awareness on their support to the ESPORTS on the Asian Games 2018 and their new product release of PES 2019. They targeted Indonesian national media, Japanese media and also the Indonesian PES fans.
- IMOGEN PR with PRAP JAPAN assisted KONAMI from the strategy into the detail execution of three major activities, the massive Press Briefing that highlighted KONAMI Supports ESPORTS at Asian Games 2018 (24/8/2018), the fans community gathering/PES PARTY (31/8/2018), and the Aftermath Party after the PES 2018 competition (1/9/2018).
- Overall the PR activities generated massive positive publication in media (94 articles) and total PR value of USD 185,292. The activities also got very positive remarks in the Indonesian PES fans and in the social media sphere.